Visualization of the Digital Strategy

In 2020, the Canton of Zug approved a digital strategy to advance the digital transformation of the administration and develop modern services. Digital Zug sought a partner to assist with the interactive visualization of the project roadmap. The goal was to make the project portfolio of the digital strategy tangible and to shape the transformation in a human-centered way.

In a collaborative workshop process, we distilled the key points of the digital strategy and made them accessible as a "Digital Compass." The digital strategy serves as the visual DNA, ensuring consistency. This allows projects to be viewed interactively from user, progress, duration, and budget perspectives. Details for each project can be accessed with a click on a dashboard.

The visual concept impressed Digital Zug so much that it evolved into a campaign. A poster displays all projects multidimensionally. Postcards and stickers with a link to the interactive application were produced as giveaways. The website provides an inviting overview of all projects in the canton, promoting transparency and enabling citizens to track the use of tax money.